What To Do When Someone Asks For A Link
There are more than 281 billion emails sent out every day, and 49.7% of those emails are considered spam. So, it’s no surprise that you’d be suspicious if you opened up your inbox only to find an email asking for you to link from your website to their website. It probably looked something like this: […]
Why SEO Requires an Ongoing Investment of Effort (and Money)
With over 89% of consumers and 68% of commercial buyers utilizing search engines as a primary tool for making purchase decisions, there is no question that search engines represent the number one online marketing channel for most industries. However, with less than 90% of users ever going beyond the first search engine results page, competition […]
Google Beacons: SEO & PPC Benefits
What is the Google Beacon? Is it the new revolutionary tool to grow business or just another way to data mine users for ad dollars? Here’s our take…
SEO & PPC: A Primer on Search Engine Marketing (SEM)
Search engine marketing, often abbreviated as SEM, is the name given to the variety of online marketing tactics used by businesses to market to users via a search engine, such as Google, Bing or Yahoo. Recent research by Forrester indicates that 71% of consumers begin the buying journey by performing research on a search engine. […]
Why is My New Blog Post Not Showing in Google?
Help! Why Are My Blog Posts Not Showing Up on Google? You’ve gone to all the hard work of creating a new blog post: writing content, creating images, getting internal approval, making revisions, and finally publishing it. You do a search on Google to see how it ranks, but you can’t find the blog post […]
Why You Need to Use PPC Data to Boost SEO Traffic
Are you using Pay-Per-Click (PPC) services to market your website? If not, you aren’t just sacrificing an additional revenue stream for you and your business. You’re actually abandoning one of the most essential ingredients of marketing success in the 21st Century. You’re sacrificing your data. PPC Data can be an integral view of the performance […]
Organic Traffic vs. Paid: Where Should You Focus Your Budget?
Getting people in the door (whether it’s a physical door or a virtual door) is difficult. You can’t just push a button and people automatically show up. It takes a certain kind of effort to attract customers and visitors. Whether you are driving traffic to your website with paid advertising campaigns via Google Ads (formerly […]
15 SEO Quotes
Search Engine Optimization (SEO) has been around in some form or another since at least the mid-90s, which can make it seem overwhelming to jump into for people just beginning to build their brand. But as the old adage goes, the best time to start may have been yesterday, but the second-best time to start […]