Google Search Ads: A Quick-start Guide to Drive Bookings
Meetup Description Google Search Ads are not sexy, but are they one of the most important tools in the digital marketers’ toolbox. Why? Unlike most online marketing tools, Search Ads are able to immediately “turn on” a steady stream of new bookers and buyers to your website. However, like all tools, there’s a right way and a […]
Video Marketing: A Beginner’s Guide
Meetup Description It’s a big claim, but surveys have shown 80% of marketers confirm that video helped them increase sales. With the enormous amount of video content consumed by users each day, it is simply undeniable – Video matters. So why do many business owners decide not to use video in their marketing strategy? One […]
Getting Down & Dirty with Social Media Ads
Proven strategies to making paid social ads work for your tourism business Meetup Description Social media platforms offer advertisers great promise with large, highly engaged audiences and sophisticated targeting capabilities. But many advertisers express a mixture of confusion and frustration when asked about their experience with social media ads and few report significant return on […]
Managing Social Media with No Time and Zero Budget
Meetup Description Social media was already an important channel for reaching and engaging tourists and local consumers, but with COVID-19 it has become a critical channel that business owners can’t afford to ignore. With limited time and resources, where should you focus your energy and how do you make sure your time is productive? Join […]
Re-Opening Experiences: What to Expect and How to Market
Meetup Description These are exciting times with most businesses open or preparing to re-open soon. These are also uncertain times as no one is quite sure what the “new normal” looks like. Watch this meetup to hear the results of our “Re-Opening Experiences” survey. You’ll also hear from our guest panel of tourism business leaders […]
3 Principles for Building a Booking Growth Funnel
Watch this meetup to learn how to get more bookings from people already visiting your website, attract more people seeking out the experience you offer, and nurture interested visitors until they are ready to book.
7 Ways To Improve Your Website To Get More Bookings
Your website should clearly describe what you offer, establish trust with your target audience, and make it easy for visitors to make a booking. When you make improvements to these aspects of your website, you’ll get more bookings. Join our next meetup to learn the top improvements that you can make to start getting more bookings from your website.
How to Grow Bookings with SEO
You know you should be doing SEO, but it seems logical and confusing at the same time. Where to begin? So, you put it off until “later” (whenever that is). What if someone could guide you through some basic SEO best practices that you could actually do right now to get in front of more potential customers on Google… even if you’re not super “computer-savvy”? That’s what this meetup is about. You’ll get practical tips from experienced SEOs (that you can trust) on things you can do right now to show up in front of more potential customers and get more bookings.
How to Gain More Bookings with Strategic Blog Content
If you have a blog for your tourism business or are thinking about starting a blog, this meetup is for you! Our panel of subject matter experts this week included Sally Ricker, content strategist at Foxcrest Media and Scott Rehnberg, content and outreach manager at Improve & Grow. They shared the business benefits of blogging and sharing strategies and practical tips for how to make sure you are selecting the right topics and developing engaging content. They also shared tips for how you can promote your content to make sure it gets found by your target audience.
How to Boost your Bookings with Winning Messaging, Creative and Targeting in Ads
Paid advertising on Google, Facebook and other popular ad platforms can be one of the most effective ways to promote your business, especially when emerging from a crisis like the COVID-19 pandemic. But paid digital advertising can also be a huge waste of money if your ads say the wrong things to the wrong people. At this meetup you’ll to learn best practices for ad messaging, ad creative and ad targeting. We’ll have a panel discussion with subject matter experts and have a time for open questions and answers from participants.