How to Audit Your Business Website and Identify Opportunities (GUIDE)
Getting your business website online with an attractive design and relevant information about your business is important, but if you want your website to attract, engage, and convert visitors into qualified sales leads, you’ll need to make sure your website is optimized for search engines, contains content that is relevant to your target audience, and […]
Build a Booking Growth Funnel: 3 Principles to Follow
There are plenty of marketing tactics out there. Many of them are effective in the right place, at the right time, but not every one of these are good for your business.
9 Reasons Why You Need Conversion Tracking Right Now
Every business wants to convert more of their website visitors to paying clients. It costs time and money to run ads, build content, post on social, manage your SEO, etc. so it’s important to be able to measure the results those activities are generating so that you can honestly evaluate what is worth your time […]
7 Ways to Get Big Returns From Targeted Email Marketing
In this article, we’re going to explore the top 7 ways that you can get huge returns from targeted email marketing.
How To Measure Online Marketing Campaign ROI
Digital marketing has proven successful across many industries, however, research indicates that up to 25% of businesses don’t know how to calculate the return on investment (ROI) of their marketing campaigns. Chances are that you are already using some form of online marketing such as pay-per-click (PPC) ad campaigns, search engine optimization (SEO), social media marketing (SMM) […]
How to Optimize a Product Landing Page for Max ROI
Digital marketing should be at the heart of every product launch. After all, the internet is where most people spend their time. Just look around you – people are consistently using their tablets, smartphones, and laptops.
How Audience Segmentation Will Increase Conversions
When you’re selling products and services online, you have the capability to reach a much wider audience. Which is fantastic because having that far of a reach can dramatically drive your sales up. But only if you know what you’re doing. That means understanding your audience so well you can predict their future behaviors. It’s […]