How to Leverage Top Ranking Websites for Referral Traffic
One of the key ways to increase your business’s leads and online visibility is by leveraging highly ranking websites for referral traffic. Your website is an essential tool that allows you to drive awareness and sales for your online business. There are various tools to monitor your website’s presence and optimize its visibility in search […]
Why SEO Is the Most Productive Channel for Tourism Businesses in 2021
On any given day, 34% of consumers use the internet to look for a local business, with 93% doing so just in the last year. We break down how to make sure they find you.
Get Free Traffic From Your Google My Business Profile
Updated May 09, 2022 Did you know that Google Maps business listings with more than 100 images get 520% more calls than the average business or that 91% of questions posted to Google Maps listings have not been answered? Maps and Questions are both features of Google’s business tool, Google Business Profile (GBP) (formerly Google […]
How Tour Operators Can Grow Bookings with SEO
Learning how SEO works isn’t a walk in the park, but all of the resources you’ll put in learning about it can be very beneficial in the long-term. Creating an SEO-friendly website can become your ticket to grow bookings, increase customers, and become a leader in the tourism industry.
Up by 80%, Local Theatre Thrives With Online Marketing Strategy
Cavod Theatre had a positive reputation in the Lancaster community. However, they were struggling to increase visibility in the surrounding region. Through its collaboration with Improve & Grow, Cavod Theatre saw a 61% increase in traffic to the website and an 80% improvement in online ticket sales.
What To Do When Someone Asks For A Link
There are more than 281 billion emails sent out every day, and 49.7% of those emails are considered spam. So, it’s no surprise that you’d be suspicious if you opened up your inbox only to find an email asking for you to link from your website to their website. It probably looked something like this: […]
Why SEO Requires an Ongoing Investment of Effort (and Money)
With over 89% of consumers and 68% of commercial buyers utilizing search engines as a primary tool for making purchase decisions, there is no question that search engines represent the number one online marketing channel for most industries. However, with less than 90% of users ever going beyond the first search engine results page, competition […]