How to Use Google Ads in the Travel Industry: A Quick-Start Guide to Driving Bookings
If you know how to use Google Ads, you can instantly impact your lead count and sales figures. Increasing a customer base is one of the most challenging aspects of growing a travel company. You can’t achieve it overnight either. Generating new quality leads might take months of SEO, blogging, website development, and email marketing […]
Google Search Ads: A Quick-start Guide to Drive Bookings
Meetup Description Google Search Ads are not sexy, but are they one of the most important tools in the digital marketers’ toolbox. Why? Unlike most online marketing tools, Search Ads are able to immediately “turn on” a steady stream of new bookers and buyers to your website. However, like all tools, there’s a right way and a […]
How to Use Video Marketing for Travel and Tourism Businesses
Video matters in every marketing strategy, especially in the travel and tourism industry. With internet users spending a weekly average of six hours and 48 minutes watching videos online as of 2019, video is undeniably part of a consumer’s lifestyle. Video marketing involves reaching an audience through online videos to expand your brand. You can utilize […]
Video Marketing: A Beginner’s Guide
Meetup Description It’s a big claim, but surveys have shown 80% of marketers confirm that video helped them increase sales. With the enormous amount of video content consumed by users each day, it is simply undeniable – Video matters. So why do many business owners decide not to use video in their marketing strategy? One […]
Improve & Grow Hires Aaron Gardner as Jr. Web Designer
Internet marketing agency in Lancaster, PA adds to creative team as it expands its services portfolio Improve & Grow, an Internet marketing agency based in Lancaster, PA, announced today that it has hired Aaron Gardner as a Jr. Web Designer on its creative team. The hire is part of an expansion of the agency’s creative services […]
Social Media Paid Ads for Tourism Businesses: A Step by Step Guide
Social media advertising is one of the most effective advertising types available to the tourism industry. These days, phones are no longer just a means of communicating with friends and family. In fact, most things are now accomplished and automated through a few clicks on your smartphone. This has influenced a major shift in society, […]
Getting Down & Dirty with Social Media Ads
Proven strategies to making paid social ads work for your tourism business Meetup Description Social media platforms offer advertisers great promise with large, highly engaged audiences and sophisticated targeting capabilities. But many advertisers express a mixture of confusion and frustration when asked about their experience with social media ads and few report significant return on […]
Improve and Grow Welcome New Account Manager
Improve & Grow, LLC, A Pennsylvania based Digital Marketing Agency and investor of the Lancaster Chamber, has welcomed Taylor Conroy to the team as an Account Manager. Taylor brings more than three years of communications and customer service experience to this new role. Previously, she served as a public relations associate account manager at Godfrey Advertising, where […]
Social Media for Tourism Marketing with Zero Time and Budget
Using social media for tourism marketing is a very sound investment. Even without a sizable marketing budget and little time available, you can easily reach millions of people with just a few clicks. You can utilize social media for your business to build brand awareness, expand your online presence, and convert potential customers to actual […]
Managing Social Media with No Time and Zero Budget
Meetup Description Social media was already an important channel for reaching and engaging tourists and local consumers, but with COVID-19 it has become a critical channel that business owners can’t afford to ignore. With limited time and resources, where should you focus your energy and how do you make sure your time is productive? Join […]